In a hyper-connected world, where the amount of information circulates faster than you can walk to the bar on a Friday, media monitoring helps you gather information that concerns your expertise.
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The benefits of Clipping Service PR

Media monitoring is a good way to shape your influence and inbound marketing strategy. It allows you to fuel your thinking, gives you new ideas and facilitates your decision making. It is part of your strategic planning, drives your social media actions or precedes your influencer marketing.

You launch a communication plan, but you don’t know if it works? Monitoring your communication actions will allow you to measure their media impact and the reactions they provoke. A precious analysis to adjust and improve your products/services or simply your campaigns. 

Media monitoring is also essential to keep you informed of your market’s news, to know your target customers and to find relevant content to share with them. 


Keeping an eye on your competitors can be a game changer for your communication actions. We are not talking about spying! We’re not talking about spying! We’re talking about competitive intelligence to better understand your competitors and differentiate yourself from them. This is essential to adopt an editorial line or a positioning that differentiates you. 

So, are you convinced by the importance of media monitoring? Good news: we have some tips to share with you on how to conduct effective media monitoring. 

In this article we may use different words to designate comparable concepts, here-under some examples : 

  • pr clipping
  • benefits of media monitoring
  • pr clippings 
  • pr coverage report
  • online press clipping service
  • coverage report pr 
  • media monitoring benefits 
  • media clipping report
  • clipping tool 
  • Setting up an effective Clipping Service PR

    Conducting a media monitoring can be tedious. A good organization allows to make it fast and useful. 

    The first thing to do to set up a media monitoring is to define one or several objectives for your monitoring. This will help you to stay on track. Based on these objectives and your sector of activity, define precise keywords that will allow you to collect relevant information. 

    Then, select the sources that you will use to carry out your news monitoring. Digital or paper sources, blog, twitter account or newsletter of your competitors: don’t neglect anything! In the age of information overload and good keywords, you can easily find reliable sources reporting on your favorite topics. Then organize your sources for easy access later on. 


    To keep up with this new task, we recommend that you set a time slot in your calendar dedicated to it. For Clipping Service PR : weekly or daily, the choice is yours! But it is important to establish a regular monitoring rhythm to get the most out of it. 

    Once you have set up your monitoring method, you have several options for using it: internal or external newsletter, feed, monthly report to share with your management, news bounce on your social networks. There is no right or wrong way to use it, it’s up to you to decide which one is the most relevant in your case! 

    service revue de presse

    Clipping Service PR tools

    Clipping Service PR: there are tools to make your job easier! Yes, the days when you had to go through the press reviews one by one are over!

    More or less elaborate, there are many tools available nowadays to help you carry out your Clipping Service PR

    Depending on the keywords selected on one or the other search engine, tools such as Google Alerts send notifications directly to your mailbox when recently published content contains these words. 


    Other tools, such as Bookizer, allow you to aggregate everything in one place and automatically work for you by tracking the full spectrum of media coverage in real time. Organize your sources, pre-select important articles, analyze the results of a communication operation: these tools save you time in the realization of your media monitoring.

    Public relations or communication agencies can also perform Clipping Service PR for you

    As you can see, Clipping service PR is important for the development and control of your business. Because it is time consuming, the most difficult thing is to get started. A good organization and tools adapted to your monitoring objectives will allow you to get all the benefits to make your company grow!

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    Clipping service PR: the basics and the most important tools

    The social web is not only a marketing channel, it can help you with customer service, reputation management, market research and much more. This is precisely what social media monitoring is for. In this article, I explain what it does, how you can get started and how to find the right tools.

    What is media Clipping service PR?

    Media Clipping service PR allows you to keep track of what is being said about you, your company and your products on the social web. You can also keep an eye on your competitors, or more generally on your thematic area and your sector. You can draw the most diverse consequences from what you learn in social media monitoring and use the knowledge gained in different ways – we’ll come back to this.

     

    In any case, it is important to know that social networks are not only a channel for sending messages, but also for receiving them. So if you’ve chosen the right social media platforms for you, it’s not enough to post regularly. You also want to know when others post something important to you.

    Clipping Service PR: this is about presenting the success of your activities through numbers. As a rule, social networks offer statistics themselves. Third-party providers try to collect them as clearly and homogeneously as possible in one place and collect their own additional data.

    Social Media Intelligence: This is about evaluating the figures collected with Analytics and drawing conclusions.

    Social Media Management: this is about all activities related to your presence on social networks. In other words, how you organize yourself, who is involved, etc.

    There is also the term “social media listening”. This one is used and defined in very different ways. Some consider it a subpoint of social media monitoring, in which it is only about statements about one’s own company and its state of mind (“sentiment analysis”, e.g. classified as positive, negative or neutral).

     

    Others, on the other hand, consider Social Media Listening as a generic term and Social Media Monitoring as a sub-discipline. Yet another definition sees them as a tandem: Monitoring provides the data, listening derives the consequences. Finally, they are often used as synonyms.

    press coverage media clipping PR

    Media Clipping service PR: the basics and the most important tools

    The social web is not only a marketing channel, it can help you with customer service, reputation management, market research and much more. This is precisely what social media monitoring is for. In this article, I explain what it does, how you can get started and how to find the right tools.

    What is media Clipping service PR?

    media Clipping service PR allows you to keep track of what is being said about you, your company and your products on the social web. You can also keep an eye on your competitors, or more generally on your thematic area and your sector. You can draw the most diverse consequences from what you learn in social media monitoring and use the knowledge gained in different ways – we’ll come back to this.

     

    In any case, it is important to know that social networks are not only a channel for sending messages, but also for receiving them. So if you’ve chosen the right social media platforms for you, it’s not enough to post regularly. You also want to know when others post something important to you.

     

    So that we know what we are talking about Clipping Service PR, I would like to distinguish the term “social media monitoring” from a few others:

     

    Media Clipping service PR: this is about presenting the success of your activities through numbers. As a rule, social networks offer statistics themselves. Third-party providers try to collect them as clearly and homogeneously as possible in one place and collect their own additional data.

    Social Media Intelligence: This is about evaluating the figures collected with Analytics and drawing conclusions.

    media Clipping service PR Management: this is about all activities related to your presence on social networks. In other words, how you organize yourself, who is involved, etc.

    There is also the term “social media listening”. This one is used and defined in very different ways. Some consider it a subpoint of social media monitoring, in which it is only about statements about one’s own company and its state of mind (“sentiment analysis”, e.g. classified as positive, negative or neutral).

     

    Others, on the other hand, consider Social Media Listening as a generic term and Social Media Monitoring as a sub-discipline. Yet another definition sees them as a tandem: Monitoring provides the data, listening derives the consequences. Finally, they are often used as synonyms.

     

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    As is often the case in digital, technical terms are used in different ways. So you should always take a close look at what is actually meant in each case. But don’t let that confuse you. The purpose of this article is to inform you about relevant statements and posts online – and to react to them appropriately.

    What can you use social media monitoring for?

    Before you go to the trouble of monitoring, you might want to know what it does for you and how you can use it. This is also important because the following possible areas of application each have different priorities, require different tools and approaches:

    Customer Service

    Even if you don’t explicitly suggest that people contact you or your company via social media, it will still happen. You need to respond quickly to these requests. Most of the time, this is quite feasible, because users then name your company directly, for example via Mention. Or because they leave a comment under a post.

    So you can see it in your notifications – provided you don’t just see social media as a sending channel and pay attention to it. There are third-party tools here that gather all these reactions and signals in one place.

    Reputation management and crisis communication

    Similarly, sometimes your customers talk about you on the social web in general – hopefully positively, but also negatively. In both cases, you want to know about it as soon as possible. In the case of praise, you may want to spread it yourself (share, retweet) and thank them. In the case of criticism, you want to show that you are taking the person seriously and that you are addressing the issue. Otherwise, critical remarks can quickly escalate (“shitstorm”).M

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